Ware the Dog-Four, 27th February 2013

FourAndSons_WareOfTheDog_032Image courtesy of Ware of the Dog

Ware It Well

Tom Scott and Jackie Rosenthal know a thing or two about fashion. Jackie worked for many years as Sales Director and merchandiser for several fashion houses in both New York and Paris, and Tom spent seven years at Ralph Lauren before starting his own line of atypical knitwear in 2001. The two met through a mutual friend one New Year’s Eve in New York and the two became fast friends.

It was only a matter of time then that Tom’s skills in textile and fashion design would merge with Jackie’s background in business and sales and enthusiasm for modern design. Enter Ware of the Dog. Says Rosenthal “We were walking the dogs one summer afternoon in Greenpoint, Brooklyn and started talking about how fun it would be to design a line of pet accessories. We walked by a “Beware of the Dog” sign on a fence and the name was born.”

From here Rosenthal’s Coton De Tulear Hugo and Scott’s 12 year old Beagle Linus became modern muses for their stylish line of gear for the modern mutt, with Hugo playing inspiration for the hairy sweater and Linus modelling for their sleek website’s sketches (when he wasn’t angling for snacks that is).

While they are inspired by art, film and modern design, each piece is made with a whole lot more.“Tom and I work a lot from a feeling, an emotion more so than a concrete reference. We hope to offer innovative, beautifully made products for dogs. The company was started on the basis of creation, so we are constantly trying to make things in a way that is different from what you currently find in the pet accessory market,” says Rosenthal.

All the great creatives put a little love into their products, and these two are no exception, with everything from product execution to site photography to marketing strategies reflecting their “sense of humor, love of design and craftsmanship.”

While Ware of the Dog currently focuses on jumpers, leashes and collars, there are many exciting new challenges in the pipeline too, including a series of artist collaborations, international expansion and all new items for Fall 2013.  There’s exciting times ahead and these two are doing it in style.

wareofthedog.com

Ware the Dog-Four, 27th February 2013

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s